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Lecture series Artificial Intelligence and more

Event date: June 01, 201717:00u
End date: June 01, 2017


The BISS Institute organizes in the context of Techruption an ‘Artificial Intelligence and more’ lecture series.

Dr. Mark Pluymaekers, affiliated to Zuyd University of Applied Sciences, is the speaker about:
Artificial Intelligence and Relationship Management, the crucial role of communication.

In this lecture, we will explore how advances in artificial intelligence can help companies create productive and long-lasting relationships with customers, suppliers and other stakeholders.

Most of the scientific and managerial literature on this topic focuses on the possibilities offered by increasingly intelligent CRM systems. A crucial factor that is often overlooked, however, is communication.

Successful relationship management is not just about delivering relevant information to your stakeholders, but also about showing genuine concern and establishing an emotional connection.

Is this also possible in interactions that are (largely) automated, or is human involvement still required? This lecture will not provide a definitive answer to this question, but it will present some interesting new avenues of thought.

If you or a colleague wish to enrol to the lecture, please send an email to Loes Moritz.


Practical information

Date: 1 June 2017

Time: 16.00-17.15

Location: BISS Institute, BSSC, Smedestraat 2, 6411 CR, Heerlen

Costs: 5 Smart Coins

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